Leisa helps organizations better understand and improve their customer experience through customer journey maps. With this research she helps company focus on UX improvements they can benchmark and which matter. Leisa supports the community by organizing London’s UX Bootcamp, UX Tuesday and more.
Prototyping User Experience
This is the tale of a reformed UX Designer who once traded abstraction for prototyping.
Hear why the wireframes were abandoned, how the prototyping happens, the shape of the new and improved UX team, and the great impact on client relations.
Learn how this has worked not only in small start ups but also in large bureaucratic organisations and even central government.